DTC Print Catalog

While at Mattel, I helped to develop a cohesive catalog and website experience for Thomas Wooden Railway. I art directed product and lifestyle photography that was used across channels. For catalog, we showcased the exclusive and personalized product as well as the rich character and story content. I directed designers on the merchandising layouts to unify the brand voice with the photography and graphic assets, for an immersive experience. (Property of Mattel)