Brand Strategy and Style Guide

While at Mattel, I took part in a cross functional initiative to create a DTC catalog and website experience for the Thomas Wooden Railway brand. Exclusive, personalized products were developed, and I established a look and feel for lifestyle and product images. I also worked with my design and writing team to curate existing design assets, and craft a voice that leveraged the rich book and character content. The result was a brand style guide that could be applied across print and digital mediums. (Property of Mattel)