Omnichannel Rebrand

American Girl had several premium doll product lines, some of which included historical fiction book series. We brought the dolls to life through set photography, creating worlds that would inspire the imagination of our customers. I planned out the shots with set builders, a greensman, stylists and photographers, and then art directed the crews in the studio to ensure lighting and quality standards were met. The images were then utilized in catalog, web, and retail channels. (Property of Mattel)